Jon Froda

For several years Jon has been researching the field of social software, specializing in strategies that help organizations develop knowledge, lead and to stay ahead of the market. This includes both a strong theoretical grounding within social media as well as a practical approach to building tools for online networking and knowledge sharing in the business market. He has five years of experience in the development of social web-applications.

Jon Froda is also partner and co-founder in Hoist, a web based service that helps people work efficiently across organizations or geographical locations. At Hoist Jon has been involved in product development as well as working closely with partners to spread the word about ‘the new way to work’ and how to organize it in the 21st century. Hoist is currently in private beta.